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CX Startup ClooTrack Snags $4 Million in New Funding

Clootrack, an India-based startup focusing on real-time customer experience analytics, recently announced it has received $4 million in Series A funding after completing the round.

The Series-A investment round was led by Inventus Capital India, and included additional funds from Unicorn India Ventures, IAN Fund, Salamander Excubator Angel Fund, and Babu Sivadasan (CEO of Jiffy.ai). After the end of the latest injection of funds, Clootrack’s grand investment total reached $4.6 million.

The company has formed business relationships with 150 customers at this time, in sectors including retail,banking, travel, and mobile applications among others.Although Clootrack primarily operates within India, the company does have operations in both Europe and the US.

In an interview with TechCrunch, ClooTrack co-founder Shameel Abdulla commented that the majority of the new funding will go toward product development, as well as new processes to push data aggregations toward one source to eventually form a single, comprehensive CX platform.

“The number of channels has increased, which means customers are talking to you, expressing their feedback and what they think in multiple places,” Abdulla commented to TechCrunch. “Word of mouth has gone digital, and you basically have to master the art of selling online.”

As more companies continue to ditch legacy infrastructure in favor of digital, cloud-based set-ups, the interest in additional transformative solutions continues to rise. Customer experience solutions have been on the radar for businesses and enterprises looking to offer customers a more personalized experience, as well as faster and more accurate inquiries. Not only are these solutions beneficial for customer experiences, data analytics provide detailed insights into customer desires and issues, providing a convenient tool for learning how to continuously improve digital operations.

Edited by Maurice Nagle