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Key Resources for Better Customer Engagement in 2022
2022 has finally arrived, and after nearly two years of economic uncertainty brought on by the global pandemic, business leaders are hoping this year will be an excellent opportunity for growth and development. However, this can only be achieved if leaders are willing to move away from the outdated practices of previous years, and embrace the wide range of digital enhancements designed to maximize the potential of any organization.
One of the most important steps any business can take to immediately increase chances for success in 2022 is through a highly functional customer experience platform. By now, executives should understand the importance of maintaining a happy customer base, as brand loyalty and positive experiences can do wonders for generating revenue and overcoming competition. If business leaders want to make 2022 a significant year for their company’s development, those with customer experience platforms should be certain they're being properly utilized. Here are the top digital resources businesses should be using to transform customer experiences over the next year.
AI Chatbots-Labor shortages are still a major problem for many businesses in 2022, but that’s no excuse for not meeting customer expectations. With artificially intelligent chatbots, businesses can enable customers to complete routine tasks, such as placing orders or asking questions, without needing any human assistance. Not only does this enable customers to get the service they need at their convenience, but simultaneously enables business leaders to use valuable human labor for more complex matters.
Data Analytics- Digitally focused businesses are practically drowning in precious metadata, which can be incredibly valuable for gaining deeper insights into customer experiences. Using this data, businesses can understand which products specific customers like, how much time they spend on certain webpages, and compile and analyze reviews. With these insights, businesses can fine-tune customer experiences on an individual level, while also improving products and services based specifically on the feedback from those who use them.
Omnichannel Marketing Campaigns-After almost two years of slow growth as a result of the pandemic, business leaders should expect fierce competition from other companies this year. One of the best ways to grab the attention of valued customers is through omnichannel marketing campaigns, ensuring they’re aware of any promotion or update through whatever digital channel they use most. Whether it is social media, email, or texting campaigns, customer experience platforms allow businesses to get the word out all at once, guaranteeing customers never miss a special opportunity with their favorite brands.
Providing customers with the care and attention they deserve is one of the simplest ways to ensure business success in the new year. And thanks to the plethora of customer engagement tools on the market, businesses have no excuse for failing to meet expectations in our digitally focused economy. With AI chatbots, analytics, and omnichannel marketing, businesses can move into 2022 knowing customers expectations are always met.
Edited by Maurice Nagle